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《高级商务英语写作》可供商务英语专业及英语专业商务英语方向高年级学生使用，也适用于其他专业有一定英语基础的高年级学生，还可作为外经贸从业者进修的专用教材。
王玉，上海对外经贸大学教师，多年讲授商务英语写作课程，具有丰富的教学经验，本次编写的教材是基于她多年的写作教学经验，在广泛收集相关写作资料的基础上编写而成，已在其教授的班级试用多年。
Unit 1 Overview
Functions of business correspondence
Criteria for effective business writing
Words and tone in business writing
The unique importance of e—mails and faxes
Unit 2 Business Letters
Introduction
Elements of business letters
Fort—hats of business letters
Strategies for writing a business letter
Letters to customers and suppliers
Letters on staff matters
Personal business letters
Unit3 Memosand Minutes
Introduction： Memos
Formats of memos
Features of memos
Introduction： Minutes
Preparing minutes for a meeting
Features of minutes
Format of minutes
Requirements of minutes writing
Unit4 Business Reports
Introduction
Five—step plan for a business report
Business report formats
Four types of short reports
Unit 5 Business Proposals
Introduction
Three types of formal business proposals
Key elements of winning business proposals
Strategies for writing a business proposal
Business proposal format
Checklist for business proposals
Unit 6 Business Advertisements
Introduction
The basics of advertisements
Types of advertisements
Language features of advertisements
Excellent advertising words and phrases for ad writing
Ten steps to writing successful advertisements
Samples of successful advertisements
Unit 7 Tender and Bidding Documents
Introduction
The general procedures of tendering
Two types of tenders
Forms and contents of invitation for bids
Preparing bidding documents
Forms and contents of bidding documents
Language features of tender and bidding documents
Terminology in tender and bidding documents
Unit 8 Business Contracts and Agreements
Introduction
Procedures of drafting a business contract
Forms and contents of business contracts
Types of business contracts
Language features of business contracts
Terminology in business contracts
Unit9 Noticeand Announcement
Writing a notice
Writing an announcement
Unit 10 Resumes and Cover Letters
Introduction： Resumes
The elements of a resume
Resume language
Strategies for writing a resume
Three formats of resume
How to choose the right format for you
Introduction： Cover letters
General outline for a cover letter
Two types of cover letters
Strategies for writing a cover letter
Appendix Abbreviations Commonly Used in Business Documents...
References
| 图书属性 | ||
|---|---|---|
| 作者: | 王玉 (编者), 叶兴国 (丛书主编), 王光林 (丛书主编) | |
| 出版社: | 外语教学与研究出版社 | |
| 图书书号/ISBN: | 9787513536523 | |
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