Strict Standards: Non-static method cls_image::gd_version() should not be called statically in D:\www_root\eshsybook\wwwroot\includes\lib_base.php on line 346
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Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
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Notice: can't write:D:/www_root/eshsybook/wwwroot/temp/compiled/comments_list.lbi.php in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 264 市场调研精要(第8版)_理工_高等数学/物理/化学_上海生涯图书
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
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在同类教科书中,本书有着鲜明的特色。? 语言生动,内容丰富。本书中穿插了大量的实际案例,与理论阐述和方法介绍**结合,增强了可读性和趣味性。? 利用因特网辅助教学。本书作者建立了专门的网站,存储有大量的教学辅导资料,教师可结合课程教学随时调用。? 突出了国际化特色。本书中特别介绍了进行国际营销研究时经常遇到的问题。? 从管理者的角度介绍市场调研方法,通俗易懂。
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内容提要
本书是国外流行的市场调研教科书之一,作者均为国际知名的市场调研专家,既有很高的理论水平,又有丰富的实际调研经验。作者以生动、精炼的语言,多年实践经验,以调研用户为导向,从管理者角度,将因特网和技术问题、方法无缝整合,介绍了市场调研的管理思想、调研设计、数据资料的获取、市场调研的实际应用等内容。本书突出国际化特色,反映*市场调研技术;穿插了大量真实、*的案例;作者设有专门的网站支持,存储有大量的教学辅导资料。
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作者介绍
卡尔.迈克丹尼尔博士是得克萨斯大学阿灵顿分校市场营销系教授,出版有《营销学原理》(第8版)、《当代市场调研》等11部著作,担任《企业研究学报》(Journal of Business Research)的编委、日内瓦国际贸易中心高级顾问,1992年被美国西南市场营销学会命名为杰出研究员。罗杰.盖兹博士任DSS调研公总裁,并担任《应用市场调研》(Applied Marketing Research)和《数据收集学报》(Journal of Data Collection)等刊物的编委。
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