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Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
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Notice: can't write:D:/www_root/eshsybook/wwwroot/temp/compiled/comments_list.lbi.php in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 264 市场调研精要（第8版）_理工_高等数学/物理/化学_上海生涯图书
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
Strict Standards: Only variables should be passed by reference in D:\www_root\eshsybook\wwwroot\includes\cls_template.php on line 418
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在同类教科书中，本书有着鲜明的特色。? 语言生动，内容丰富。本书中穿插了大量的实际案例，与理论阐述和方法介绍**结合，增强了可读性和趣味性。? 利用因特网辅助教学。本书作者建立了专门的网站，存储有大量的教学辅导资料，教师可结合课程教学随时调用。? 突出了国际化特色。本书中特别介绍了进行国际营销研究时经常遇到的问题。? 从管理者的角度介绍市场调研方法，通俗易懂。
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内容提要
本书是国外流行的市场调研教科书之一,作者均为国际知名的市场调研专家，既有很高的理论水平，又有丰富的实际调研经验。作者以生动、精炼的语言，多年实践经验，以调研用户为导向，从管理者角度，将因特网和技术问题、方法无缝整合，介绍了市场调研的管理思想、调研设计、数据资料的获取、市场调研的实际应用等内容。本书突出国际化特色，反映*市场调研技术；穿插了大量真实、*的案例；作者设有专门的网站支持，存储有大量的教学辅导资料。
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作者介绍
卡尔.迈克丹尼尔博士是得克萨斯大学阿灵顿分校市场营销系教授，出版有《营销学原理》（第8版）、《当代市场调研》等11部著作，担任《企业研究学报》（Journal of Business Research）的编委、日内瓦国际贸易中心高级顾问，1992年被美国西南市场营销学会命名为杰出研究员。罗杰.盖兹博士任DSS调研公总裁，并担任《应用市场调研》（Applied Marketing Research）和《数据收集学报》（Journal of Data Collection）等刊物的编委。
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